Overview

Logitech × Adobe MAX was an integrated campaign built to make the MX Series the standout presence at Adobe MAX, the premier gathering for creative professionals. The work spanned identity, environmental graphics, social, and packaging — unified by one modular visual system.

The Challenge

Adobe MAX is crowded and high-energy, packed with innovative brands competing for attention. Logitech needed a campaign that would cut through, built on a system flexible enough to run across booth graphics, swag, digital displays, social, and print without losing consistency.

Approach & Design System

I created a modular system that flexes across physical and digital touchpoints while holding brand consistency. The visual language celebrates the tools that empower creators: bold typography, dynamic layered compositions, and product-forward imagery paired with abstract gradient forms.

Visual Language

Layered typography, product hero shots, and gradient accents build depth and energy. The palette blends Logitech's signature tones with fresh, modern accents that feel at home in Adobe's creative community.

Typography

Custom lockups with bold weights, tight tracking, and strategic scale drive hierarchy — anchored by the campaign line “Creativity To The Max.”

Try the interactive prototype

Deliverables

Booth graphics, digital screens, social templates, event signage, swag, and presentation decks — delivered as print-ready files, animated social assets, and large-format environmental graphics.

Outcome

A cohesive, flexible identity that gave Logitech a confident, creator-first presence at Adobe MAX, bridging tech and creativity across every touchpoint.